Design Ideas for Event Backdrop in Malaysia
Regardless of what type of event you are planning, you want it to really stand out and look amazing – and your backdrop design is one of the first and foremost important elements to consider.
After all, you will welcome your (potential) clients into your event just like you would welcome them in your own home – so you surely want to make sure every single detail is in place (including your backdrop design, which should be seen as the foundation of your entire event design)
What is an event backdrop, how to design it, and what are some of the very best ideas out there to inspire you?
We have some tips for you – so read on and find out more.
Understanding Backdrop Designs
Your backdrop design is, for you as a marketer, like a canvas is for a painted
You want to choose the most qualitative one, and the one that’s most suitable for your particular situation (both in terms of the type of “canvas” you choose and in terms of the size it should have).
⚠️ There is a confusion many people make, mistaking backdrops with banners, but a clear distinction should be made.
Banners are, by definition, long strips of cloth with a message or a special design on them. They are either hung on public spaces or carried around on poles.
Backdrops, however, are a notion that comes from theater. Basically, they used to be the painted strips of cloth that used to be hung on the rear of a stage (sometimes, the back curtain played this role, depending on the décor of the theater play).
In marketing, the same concept has been borrowed and backdrops are pieces of cloth that cover the back part of a booth (or anything else that might replace a booth – such as an open truck, for example).
Your backdrop design should be very well-coordinated with the theme of the booth, with your brand, as well as with the particular message they are supposed to send (is it a message that raises awareness over your brand, or a message that is focused on sales, for example?).
Principles to Use When Selecting a Backdrop Design
There are a lot of backdrop designs to choose from, and it is extremely important to make sure you pick the one that:
- Is most congruent with your brand and values;
- Fits the booth to look both impactful and aesthetically pleasing;
- Is attractive and will make your business stand out from the crowd;
- Uses the right copywriting to have an actual impact on your booth’s visitors
1.Normal ceiling (12 feet) and smaller floor space (under 20 feet):
- If you are looking for partial coverage (e.g. you’re planning a special panel and want to decorate the panelists’ table), you should look for a banner that’s about 4-5 feet high and 10 feet wide.
- If you are looking for full coverage, you should search for a backdrop that’s about 8 feet (or more) in height. Keep in mind, if this is the option you’re aiming for, you should make sure to plan a backdrop design that can be seen if panelists will be seated in front of it.
2.Regular ceiling (12 feet) and larger floor space (20 feet):
- Banners in this kind of space should measure about 4-5 feet in height and about 16 feet in width.
- Backdrops should also be at least 8 feet in height. In terms of width, you should determine yourself how much of the space behind your panelists/ main event you want to cover because this will determine how wide the backdrop should be. As mentioned above, it is important to choose a backdrop design that will not be interfered with by the people sitting in front of it or the actions happening in front of it.
3.High ceiling (16 feet) and larger floor space (20 feet):
- Banners in this kind of space should measure about 16-18 feet in width and about 8-9 feet in height (going for a lower height could work, but if you want the banner to look more balanced in such a large space, you should opt for the 8-9 feet mark).
- A backdrops’ size will depend a lot on the amount of space you want to cover. Measure your room and make sure your backdrop goes up to the ceiling and that it is wide enough to cover the back wall of the main event (panelists, demonstrations, etc.).
Types of Event Backdrops and How to Choose Them
Of course, size isn’t the only characteristic you should be looking at when selecting your backdrop design.
The kind of event you’re running is also very important. Is it a high-tech event? Then you want your event backdrop to really reveal a certain note of futurism – either through a unique design or by using stunning visuals projected on screens that play the role of a backdrop.
Is it a fashion event? Likewise, your event backdrop should be fully coordinated with the nature of the event you’re attending, so that it looks really great in the given context.
There are two main types of event backdrops (and several sub-types), as follows:
1) Fabric Backdrop
This is the closest it gets to the theatre backdrops we were mentioned in the beginning. These backdrops don’t always have something printed on them, but they play the role of pure décor, creating the right ambiance for a particular type of event (e.g. a wedding ceremony).
- Fabric backdrops are usually paired with backdrop stand and they are very commonly used for photo booths;
Here’s an example of a fabric event backdrop design
Is it a fashion event? Likewise, your event backdrop should be fully coordinated with the nature of the event you’re attending, so that it looks really great in the given context.
2) Premium backdrops
Most self-respecting business events use this kind of backdrop (e.g. product launches, annual dinners, conferences, and so on).
- The event backdrop standard size varies a lot according to the size of the space of the event itself (we have already went in detail on this, so if you skipped to this part of the article, you can go back one heading and check out the tips we gave there).
- There are multiple types of stage backdrop design options to choose from:
- Printed backdrops – probably the most common options out there, mostly because they aren’t too loud and prominent, and they can be adapted to multitude of types of events;
- Backdrops that include the brand name and the brand aura are great for reflect events and events where your brand image is extremely important;
3) Neon backdrops
- Neon backdrops are the trend of the year. Great to draw attention and most importantly – it looks great in pictures
4) LED backdrops
- LED backdrops are the most flexible option you have. They are great because they feel interactive, changing according to the music and the performance on stage.
- This is a great example of an LED backdrop.
Your backdrop designs for events should be very well-chosen because they set the entire atmosphere you want to create at your event.
Regardless of whether it’s an event hosted by your company or simply a trade fair you’re attending as a business, you want your backdrop design to stand out while making sure it’s perfectly designed and sized for the nature of the event and the space where it’s held.
Creativity goes a very long way when it comes to creating backdrop designs for events – so don’t be afraid to use it. At the end of the day, the people attending your event have seen a thousand and one other event backdrops in their lives – so you want to be surprising.
Keep in mind, though: your surprising design should always be coordinated with your band and with the nature of the event itself (e.g. you wouldn’t create a pink LED backdrop if you’re an agricultural equipment supplier attending an outdoor trade fair).
Choose wisely when it comes to your backdrop supplier because they can make or break the entire design.
Work with true professionals who know what it takes to create backdrops that are absolutely perfect, from every single point of view. Work with people who have actual hands-on experience in this field and who know how to provide genuine quality – from the design of the backdrop itself to the materials used to create it.
Yes, it might cost a little more to use the services of a quality backdrop Malaysia supplier – but always keep in mind that your brand image is at stake. Showing up with a cheap-looking backdrop will send a bad message out – to your business partners and potential customers alike.
If we were to sum up the key ingredients to having the right backdrop design for events, they would be creativity, attention to detail, knowing the space you’re working with, and hiring a genuinely dedicated supplier to get the job done!