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How to Choose the Perfect Event Props for Your Next Roadshow
As an event marketer, you know that every single detail matter when it comes to creating the perfect roadshow stand – from the stand itself to the event props and all the small details that make your roadshow exhibition feel unique. You know there could never be too much attention to detail – precisely because you need to create more than just a “spot” for your brand to showcase the products and services you sell, but also create an experience for visitors to actually enjoy.
It makes all the sense in the world to put effort into the way your event stand looks and the event props you use.
For once, it helps you stand out from the crowd and attract visitors towards your brand. That is the first step of the lead creation process – it’s the open gate that will welcome guests into the world of your brand’s products, allowing your sales team to present all the products to people interested.
Even more, the right event props can help you create a sense of identity for your brand – and we know just how important that is in a world that’s filled with brands that might sell more or less the same things as you.
Last, but not least, choosing the perfect event props is important because it helps you create more than just a stand that exhibits products. It helps you create a true experience for each guest that stops by – an experience they will associate with your brand and the products you offer.
How to choose the perfect event props for your next roadshow, though? What are some giant event props options that will make you stand out from the crowd and create the kind of experience you want for your brand?
We have some tips for you – so read on and find out more.
Vintage Props Rental and Why Would You Do It
When choosing vintage props rentals, however, you need to consider a few tips:
- The state of the rental. Even if the rental is old, you want to make sure that it still looks good. In the case of vintage-looking event props, you want to make sure they look “controlled” in terms of what is “old” about them and what isn’t. In the case of second-hand props, you want to make sure they don’t look like they have been used before – you want them to look like they were created especially for you and you only.
- The price. Event props rental Malaysia come at different prices, depending on their complexity and their style. On the one hand, you want to choose the kind of event props that really help your business stand out. On the other hand, however, you want to make sure the event rental doesn’t push you out of your budget range – and this is precisely why rentals are always a good option .
- The personalization options. Can you incorporate your event props into your roadshow stand in a way that is fully congruent with your brand? Can you personalize it in any way – or at least incorporate it in an ensemble that showcases your brand’s marks (such as logos, colors, and so on)? If your answer for these questions is “yes”, then you are looking at the right event prop.
Types of Event Production Options
There’s a wide range of options to choose from when it comes to props production.
However, it is quite important for you to make sure that you choose a prop maker that offers genuinely high quality – because, after all, the very image of your company is at stake here.
Even more, you want to make sure you choose the right style of props for your business roadshow event.
1. Fun event props.
These are truly among the most fun options out there – even for you, as an adult. For instance, you could have an event prop that includes a slide for kids to play at – this will offer them a great experience and it is bound to attract loads of visitors towards your stand. Here is an example of how this can be pulled off.
2. Message/ letters-based event props.
This is a very popular options for a lot of industries, from beauty to agriculture. It’s a easy way to create an event décor that stands for your brand message and brand marks, and still attracts visitors towards your stand. This here is a very good example in this sense.
3. Unique event props.
If you want to stand out, a unique and maybe even slightly shocking event prop can make all the difference in the world. We really loved this original event prop here – it creates that wow effect and it looks very well coordinated with the brand products and values too.
4. Food event props.
What could be more enticing than a giant event prop calling people to eat something delicious? These oversized chocolate props do it in this respect – it’s bound to be the kind of event prop that draws everyone’s attention towards your company
5. Fun food event props.
You don’t have to tackle into your potential visitors’ appetites to create a food-based event prop. If you want something more entertaining and fun, create a stand that engages guests in some sort of game experience related to your brand. This breakfast-based game event décor is great in this category!
6. Educational event props.
Planning an event that’s meant to be educational? These museum props are very inspiring in this sense – regardless of how young or old your target audience may be, they are bound to be attracted by this kind of props.
7. Product-based event props.
If you want a fully branded event, you can always settle for props that are branded. This Lipton stand, as well as this cool photo cabin prop are inspiring in this direction, for example.
8. Games event props.
This works both for an adult audience and for a very young one. Creating a stand that is based on a game everyone knows and loves is an instant attraction-grabbing way of calling people towards your stand and making them spend some time there, so that they can associate the great experience with your brand. This fun Pac-Man event décor is a very good example here.
9. Beauty event props.
Running a beauty or fashion company? Your event props should emanate that kind of luxurious feeling of high-fashion, while also being catchy as well. We liked this Guerlain oversized prop here – it does the trick pretty well: it gets the attention without being kitschy in any way, and it coordinates with the luxurious messaging of the brand as well. Also, this giant event prop inspired by nail polish can be a very good example as well.
10. Giant products.
Sometimes, just featuring one of your products in oversized form is a great way to make a statement. We liked the marker and the measuring tape examples here – but everything on that page is really, really inspiring as well!
11. Digital event props.
You can always connect an offline event with online channels, especially if your product is digital. This photo booth prop is a very, very good example in this special category.
12. Location inspired event props.
Sometimes, your location dictates the kind of event prop you are looking for. For instance, this mall prop example makes the most out of the space and expands the theme up to the chandeliers and the space surrounding the stairs, creating an entirely different, parallel world pertaining to the brand in cause.
No matter what kind of event props you are looking for, always source them from prop makers that can offer genuine quality. As mentioned before, your very image and brand are at stake here – and you want to make sure the investment pays off in terms of leads created and loyal customers. Choose wisely, take your time, and don’t be afraid to think out of the box – the best event props sometimes sound like the craziest ideas, but they work precisely because they are unique!
Table of Contents
- How to Choose the Perfect Event Props for Your Next Roadshow
- Vintage Props Rental and Why Would You Do It
- Types of Event Production Options
- 1. Fun event props.
- 2. Message/ letters-based event props.
- 3. Unique event props.
- 4. Food event props.
- 5. Fun food event props.
- 6. Educational event props.
- 7. Product-based event props.
- 8. Games event props.
- 9. Beauty event props.
- 10. Giant products.
- 11. Digital event props.
- 12. Location inspired event props.
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