December 8, 2017

The Launch of McDonald’s Digital Concept Store

Plan | Production | Talent Sourcing | Event Management

Introduction

McDonald’s celebrates the launch of its first digital concept store on the corner of Jalan Bukit Bintang with a launch party on the morning of 8 December.

Results

RushMax took advantage of the store’s strategic location and transformed it into the center of attention in Kuala Lumpur. The two-story building was wrapped in a bright red sheet with prominent McDonald’s branding, to capture the attention of passersby in the busy city. The storefront was creatively altered into an outdoor stage to host the event. The format featured performance, the special appearance of Ronald McDonald, speech, launch act and press conference. Graced by the Minister of Domestic Trade – Dato Sri Hamzah Zainudin, the brand new McDonald’s Digital Concept Store was unveiled.

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