May 21, 2016

The Launch of Nestle Bliss

Plan | Production | Event Management | Brand Activation

Introduction

To launch Nestle Bliss while generating awareness, traffic, and sales through a 360° activation campaign.

Results

RushMax designed a chic and modern environment to house the newly launched premium yogurt beverages within. The event was hosted by Malaysian actress and model, Siti Saleha, and attended by key editors, bloggers, and influencers. The format featured product sampling, launch gimmick, and press conference.

After the launch, the month-long activation campaign was kick-started. Booths were set up across supermarket in Malaysia to encourage customers to experience the new yogurt drink. RushMax has planned a series of engagement activities to extend the conversation with potential customers and maximize the amount of time they spend at the booth. Promotional mechanics were also strategized to maximize sales for the brand.

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