June 9, 2016

McDonald’s Storytelling Contest

Plan | Production |  Event Management

Introduction

McDonald’s Storytelling Contest is a yearly event conducted by McDonald’s Malaysia to encourage children from age 6 to 9 to express their creativity. RushMax was commissioned to manage the 2016 Storytelling Contest from nationwide audition to semi-final and grand final.

Results

RushMax transformed Eastin Hotel Ballroom into a platform for children to shine. The over-arching design aesthetic was focused on a fun and mystical environment, taking inspiration from the Happy Meal Books Programme. The format featured cocktails, performance by finalists, the special appearance of Ronald McDonald and award presentation. The excitement filled event was enjoyed by the press, key influencers, and our little winners.

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